When you’re always creating content, it can be hard to continue to be creative over a long period of time.
This might lead to you considering whether you should copy previous content that you’ve created, just for the sake of not having to make any more.
Despite it being a quick fix for your lack of creativity, it might not be the best idea when it comes to SEO and your readers.
The simple answer is yes but it is a complex issue that can be overwhelming when you first look into it. Whilst sources differ on opinion, it is generally presumed that copying content does affect your SEO, if only a little bit.
Google have said that they won’t penalise you for duplicate content but that doesn’t mean that your duplicate content will be noticed either. If you copy content from elsewhere on your website or another, it perhaps won’t be penalised but it won’t be perceived as unique. This means that search engines, particularly Google, are not compelled to rank your duplicate content. This effectively means that it can’t be found in a search engine. If somebody searches for that topic, they will not find the content that you’ve just reused. Whilst this is not you being penalised, it does mean that it won’t be found.
Another negative of reusing content is that sometimes Google doesn’t know what page you want to be ranking when you rehash content. This can result in you ranking for the wrong content or simply not ranking at all.
However, this is negative effects due to how Google feels about accidental duplicate content. Their opinion differs when it comes to intentionally duplicated content designed to manipulate search engine rankings and gain more traffic.
Whilst generally you won’t be penalised for duplicate content to manipulate the search engine (Google often won’t notice), it does lead to poor user experience for individuals using the search engines. Despite Google not often noticing duplicate content and classifying it as a problem, in rare cases Google will notice, causing a big issue for your website.
In the cases where Google perceives duplicate content as a way of manipulating rankings and therefore deceiving users, they’ll make ‘appropriate adjustments’ in the ‘indexing and ranking of the sites involved’. If you read in between the lines, Google are basically saying that they will penalise your website for evident manipulation.
If you have users who read your blog posts on a regular basis, they’re likely to notice if they’re reading something that they’ve read before. This means a poor, disappointing experience for them, potentially resulting in them not returning to your website and business again.
Obviously, you don’t want to start losing customers, so it’s important to create something unique every time so that your readers don’t become discontent with your blog posts.
To conclude, rehashing content can not only potentially affect your SEO but also it can disappoint your readers. Make sure all your content is unique!
We are a web design agency based in Batley, West Yorkshire and have been developing, designing and delivering great looking websites for over ten years now.
We specialise in e-commerce, content management systems and all in one Business Solutions and our search engine optimisation services have a proven track record in achieving high search engine rankings for our clients.
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Batley, West Yorkshire,