Twitter can boost your sales and transform your business if you use it correctly. Over the past 10 years, there has been a remarkable change in the way people interact with each other and businesses. People and consumers now spend a significantly higher percentage of their day on social media accounts, tailored to their needs and interests. Meaning that people are not purchasing driven by what they see in television advertisements, magazines or newspapers, but mainly compelled based on things they have come across themselves when browsing social networks.
Twitter’s user base is growing every day. If you seek out the right niches, Twitter could be a powerful platform for marketing your business and the products you have to offer. Here are 5 great reasons why your business should be maximising on Twitter and their 1 billion users:
Build your followers
Without relevant followers, your tweets are pointless. Increasing Twitter followers increases brand awareness and what business would not want that? It widens your business reach globally, increasing the number of people interested in your products and services you have to offer. As more and more people follow you on Twitter, your business and its products and service become a name to reckon with as you are building brand recognition and developing a positive brand image.
It is important to Tweet anywhere from 8-15 times a day, just to keep your account active and ensure that your account is visible in people’s streams. Tweeting frequently can be difficult, but it is more rewarding to your business; especially when you’re already trying to deal with the hustle and bustle of running your business.
You certainly don’t want to become a boisterous or annoying Tweeter by posting non-stop, but you also don’t want to be viewed by your client base as inactive. The trick is to find the perfect medium that will allow you to connect with your audience in a way that will capture their interest without eating up too much of your time and there’s. Keep tweets concise, engaging and consistent and you are onto a winner.
Use hashtags and key words
Research relevant hashtags for your industry, and include those in your Tweets to maximize your exposure. A hashtag is one of the most effective selling approaches on Twitter because it consolidates all related information in one thread. Use one or two words at most that specifically define an upcoming event or related issues. If people are searching twitter for Christmas Teddy’s for a Christmas present, then the hashtag #Christmasteddy can really help to increase interest from people who have never heard of your business before.
You can also use the search function on Twitter to look for other hashtags that may already be existent. This will allow you to attract the right customers who will actually be interested in the products you offer.
Interact with your customers
Allow your businesses personality to shine through. Customers prefer to buy products from businesses that can offer them a personal touch, so make sure that you present an approachable and helpful persona. Plus, it also allows you to tackle any product queries, concerns and complaints immediately before they escalate.
To maximise customer engagement, it is important to value each individual. Social media channels are a key way to interact with customers and build those human relationships. A happy customer who has been engaged with becomes and advocate for your business. With social media and Twitter particularly, engaged customers can – and do – endorse your company to tens of thousands of people instantly.
Increase website traffic
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. By putting direct links to products and services you have to offer in your tweets, you are making it easy for them to visit your website and browse your products.
More than 70% of customers will spend more with a company because of a history of great customer service. Which is where there is a great potential for business growth on Twitter’ and it’s why customer engagement is set to overtake productivity as the primary driver of profitable growth.
Social media for businesses is no longer an option; It is an essential way to reach your customers, gain valuable insights, and grow your brand. With over 3 billion internet users, 2 billion of those people have social media accounts, and a staggering 1 billion of those people have a Twitter account. Twitter has a treasure trove of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it. Use Twitter to boost your business!