Northern Accountants

Content Management System

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Northern Accountants


Content Management System


Northern Accountants are a Morley based accountancy business recently awarded the title of “Firm of the Year”. To capitalise on this accolade and to support a well-established offline marketing plan, attention turned to upgrading their website.

The new site is used primarily to showcase and promote the services provided, demonstrate the value these services will have to potential clients and confirm this through client testimonials, video endorsements and case studies. While lead generation is a concern the site will be used mainly during potential clients research phase of the decision making process.

Northern Accountants have three key services, in addition to standard regulatory accountancy offerings, that they wish to promote:

  • The Numbers
  • TaxSmart
  • BoardView

A blog or news section was also included to help demonstrate knowledge and credibility to their market as well as for the SEO benefits.

Finally the design brief was that the news site should be modern and professional and representative of an established, trusteed and professional company from within the professional services sector. It should have a distinct identity, that complimented the existing brand, and reflect the values and personalities of Phil and his team; professional, sharp and personable.

“ From the initial brief , right through to launch day, Buffalo kept us up to date throughout, they made the entire project run smoothly. Their ideas on design, function and even how we used our new client portal, has made the project much more enjoyable. We now have a website that not only reflects what we do well but massively sets us apart from other accountants.. ”Northern Accountants