New year, new start, new website
It’s 2017, the start of a new year and time for a fresh start. In this internet driven time it is now more important than ever for your business to have a strong website.
A new website can transform your business and allow it to grow. Creating and growing your network is an important way to establish your business and to stand out from the crowd. Not to mention it’s a killer way to get your name out there. Since the core of your online presence is your website, this is your chance to charm all those potential customers.
Here are 3 great reasons why you should get a new website in 2017:
1) Your website isn’t mobile friendly
Browsing on the go is huge. From standing in a big queue in the post office to waiting for clients in-between meetings, we all use our phones on the go. It is predicted that on average, people around the world will spend 86 minutes a day using the internet on their phones, compared to 36 minutes on a desktop, this year.
As a business you can’t ignore this change in the way people are consuming websites. You need to ensure that your website looks fantastic and offers a flawless user experience on mobile devices as well as desktop ones. Otherwise you’re going to lose potential business – no question about it.
Even if your current website is responsive and adjusts when viewed on a range of different devices, if it was created a couple of years back, chances are there are improvements that can be made now we know more about how users interact with responsive websites.
2) Your website isn’t easy to navigate
If it isn’t easy to navigate around your website people simple skip to the next result in their Google search. Now it is about creating a user friendly experience. Clear menus and call to actions all make it easier for potential clients to look round your website, find the relevant information or product they were looking for and become a new customer than just a visitor.
3) The content on your website isn’t relevant anymore
Content is one of the most important elements of your website and make converting customers easier. Pair up an awesome design with great content and you’re on to a winning combination.
Older websites can often be difficult if not impossible to update yourself, however with new platforms you can update your website as and when you need to. A website that is updated with fresh and relevant information on a regular basis shows that your business is up to date and focused on what you do. A stagnant website rarely converts anyone. Fill your new website with case studies and updates to show potential clients that your business can help to solve their problems and make their life easier.
Content is definitely still king online, so having a website that makes it super-easy for you to effortlessly add new content is essential if you want your website to be a success in 2017.
Take action and transform the way your business operates online! A new website is packed with tools that will help you bring in new clients. Plus, with a website you love you’ll more inclined t promote it.