Once you’ve created your website and its gone live, the whole world can see your products and services. Gradually, you’ll start to get visitors to your website but visitors don’t always mean sales. Once you’ve got people to your website, making them to stay is crucial. Unfortunately, many a website has fallen at the final hurdle, a frustration when you think your website is brilliant. As many people don’t know what’s causing the problem, we’ve written this blog post to help you find out and remedy the issue.
Your bounce rate is the number of visitors who’ve left your website after only visiting one page. This means they’ve typed a new URL, gone back or closed the window. Every single page has a bounce rate whether that’s your ‘about us’ or ‘case studies’ page. Despite this, the bounce rates that are usually most important are those of your landing page or another page you’re trying to drive people to. The higher your bounce rate, the worse the issue. If your bounce rate is 10 in every 100 (or 10%) that’s good but if your bounce rate is 90 in every 100 (or 90%), you certainly have an issue you must attend to.
You can find out your bounce rate by using Google Analytics, a fantastic free tool that tells you all sorts of fascinating information relating to your website such as how many people have visited a certain page and how long they stayed on your website. You can find it for specific pages by going to behaviour > Site Content > All Pages. Analytics shows you this as a percentage but it will give you a good idea how well that page is doing.
To reduce a bounce rate, you first have to diagnose the issue. Here’s some things that could be wrong:
Reducing your bounce rate can be simpler than it first appears. Here’s some steps you can take to reduce your bounce rate and earn more conversions:
We are a web design agency based in Batley, West Yorkshire and have been developing, designing and delivering great looking websites for over ten years now.
We specialise in e-commerce, content management systems and all in one Business Solutions and our search engine optimisation services have a proven track record in achieving high search engine rankings for our clients.
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Batley, West Yorkshire,