How often should I update my website?
Technology is constantly changing, design trends come and go quickly, how sites are navigated are changing, even things such as social media and community interaction are changing and shaping how websites should look and function.
Unfortunately, a website can never last forever. It’s an investment in your business that delivers a great return, but sadly like most things they do date. This is due to the constant changes technology faces, so it’s important to keep your website up to date both aesthetically and functionally.
Redesigning websites today isn’t just about changing the look and feel. With technology changing and different problems needing to be solved, redesigning and overhauling websites goes much deeper than just the way they look. The functionality, presentation, how they load, and how well they can be updated are all things that are prompting website redesigns on the daily basis.
As a business owner, the big question often is how often should I update my website? When it comes to updating your website, unfortunately there are no rules to base your decision on which can sometimes make it more difficult to decide. However, it is important to remember that redesign or reengineer your website should depend entirely on your business goals and objectives.
Every 4 to 5 years
In an ideal world, every 4 to 5 years is the ideal amount of time to redesign your website. Just think how much websites you use on a regular basis have developed in the past 5 years.
Technology changes all the time and so too the ability of websites. For example, right now most websites are being design with responsive at the heart of a website to enhance the experience for mobile users. After all, people typically spend the equivalent of 25 days a year on their mobile phones, browsing the internet more than calling or sending a text. As a business you can’t ignore this change in the way people are consuming websites. You need to ensure that your website looks fantastic and offers a flawless user experience on mobile devices as well as desktop ones. Otherwise you’re going to lose potential business – no question about it. As so many people view the web on a mobile device or tablets of different screen sizes, It’s really, is a big deal if you’re website is not responsive.
In the past 4 years, design trends have been constantly developing, meaning that your current layout or design is downright outdated. Just think how much clothing fashion has changed in those 4 short years. Design styles now make it easier for customers to navigate your website, meaning that information about your business or products can be easily found and does not put potential clients off.
Little and often
Alternatively, you can make small changes to your website as and when necessary. Rather than a cycle of redesign ever few years, it may suit your business to schedule periodic reviews and incremental updates to keep the website working harder and longer for you. Meaning that you may not need to update your website all at once for a long time.
Like with the rest of your business, schedule some time every quarter to review the website. Ask yourself whether the services promoted are still relevant? Has anything changed within the business that needs to be reflected on the website? Are there new bits of work or awards that you want to shout about? Get feedback from your team about user feedback that they might have heard which can help you to create a website your clients love to use and visit. It might help to reduce the number of calls or free up some time from your staff too by creating a website that offers everything your clients need.
If you can’t remember when the last time you completely revamped your website was, then that is a good indication that it may be time for a redo, simply because technology and design trends have probably changed significantly since then your website was built.