You can spend hours crafting the perfect newsletter email to go to your extensive mailing list, but if no one reads it, what’s the point? With over 100 billion emails sent and received each day across the world, it’s hardly surprising that a large proportion go unopened.
How can you improve the likelihood that your emails will get opened? Our tips can dramatically increase your email open rate:
Create an engaging subject line
The subject line is the first thing that any customer sees of your email. If your email subject line leaves doesn’t get people interested, then the chance of them opening the email in lowered. Make sure to grab their attention straight away and spark their interest straight.
Send from a person, not a company
When deciding to open email, recipients first check to see if they know the person sending the message. An email from a company gets marked as advertising immediately, which can get your email deleted. An email that appears to be coming from an actual individual at your firm is more personal and much more likely to get opened.
Mondays are the worst day to send out marketing emails. We’re all busy running around trying to catch-up from the weekend, so a non-work related email will end up at the bottom of the pile. Mid-week often works better, as many people have begun to tackle that very long to do list.
Keep your contact list updated
It’s great to have an email list over spilling with contacts, but if they’re not in use anymore, then they’re no good. Make sure that you periodically review your list and remove inactive accounts and correct any misspelt addresses. Removing unused email addresses in a list makes you look un
Get your timing right
If you send your emails at the wrong time of the day, they will end up getting lost in people’s inboxes. For business to business emails, you are best sending them first thing on a morning as typically workers have more time to flick through their inbox before the day properly starts.
If you are sending an email to clients, you are often best sending them during typical no working hours, so on the morning commute, at lunch or on an evening.