Businesses are increasingly turning to websites to provide information around the clock, and throughout the world, to existing and potential customers. Their sites become the professional image of the company and are replacing existing communication channels as the primary source of background research for prospective clients. The absence of a website can also negatively affect your customer’s perception of your business.
Nowhere else is the old adage “You never get a second chance to make a first impression” more applicable than the internet. A poorly designed and unprofessional website will negatively effect your business, both online and in the real world, regardless of how good your products and services are. Web users make a decision on your companies credibility within seconds of landing on your site and this perception has a measurable effect on their purchasing decisions.