Benefits of a mobile optimised website

9th October 2017/0/32
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Benefits of a mobile-optimised website


Benefits of a mobile optimised website

In a time where the majority of people browse the internet using their mobile phone, it’s crucial that your business has a mobile-friendly website. A mobile optimised website is a website that can be used easily on a mobile device as well as the desktop. A mobile optimised website generally just resizes depending whatever device it is on but occasionally people make a separate website for mobile devices so it suits that audience better than their desktop site.

When people are on their desktop using the internet, they’re more likely to simply be browsing than they are when they’re on a mobile device. When somebody is using a mobile device, they’re more likely to be specifically looking to do something, buy something or find something out. This is why different websites are occasionally created to offer the user exactly what they’re looking for. It’s important to make sure that people can find what they’re looking for quickly when they’re on a mobile device.

People always have a mobile device at their side (or in their hand!)

The main reason to make sure your website looks good (and works right) is that the majority of people have a mobile phone or tablet. If you don’t have a mobile optimised website, buttons may not work and your website might be unreadable. This means that you’re potentially missing out on a huge group of customers who exclusively use a mobile device. Making sure that not only can people use your site but can easily find what they’re looking for is important. Did you know that mobile phones account for nearly half of e-commerce traffic? That means that if your website is e-commerce, you’re missing out on half of your potential buyers, a huge amount.

Mobile users want their needs appeased – fast!

It’s easy to forget that potential customers aren’t going to spend a long time perusing your page on their mobile device but if you think about your own usage, you’ll realise that you don’t yourself. Whilst on a desktop computer it’s easy to spend a long time on a website, mobile users simply don’t do this. As opposed to spending hours doing an assignment using a mobile device, a user is likely to be using it for a few minutes in the TV commercials. That means you want to make it simple for a user to find what they need or they’ll leave your website. Research shows that if a website on a mobile takes any more than 3 seconds to load, 40% of people will leave it. That’s why you need to make your website perfect for mobile. Whilst images and text have their uses, the less content you have, the quicker your site will load. Don’t overload your home page!

Mobile users have distractions

Whilst on a desktop computer you may receive the occasional email to interrupt your browsing, on a mobile device, the distractions are much more prevalent. With application notifications, text messages and incoming phone calls, people can quickly leave a site on their mobile device and forget they were even on it. Making your website looks brilliant on a mobile device is crucial to keeping the attention of a mobile device user for longer than a few seconds. However, it’s not only the appearance that’s important. Making sure that your website has a clear call to action (an instruction to the user such as ‘click here to find out more’) so the user knows what you want them to do is important. Even if you’re not selling something, the user needs to see exactly what they want to as soon as they land on your page or they’ll be gone in no time!

Google favouritism

Whilst you won’t know if you’re not an SEO enthusiast, Google has favourites when it comes to websites. Google understands that plenty of users use their service on mobile devices so to appear high on the search engine results page (the results you get when you google something) you must have a mobile optimised website. Google favours mobile-friendly devices because it offers a better user experience.