Now you’ve had your stunning website created, all the hard work is done, right? Wrong. To make a website actually worthwhile to your business, there’s so much hard work you have to do – creating the website is just the beginning!
Your website plays a big role in your business, especially in the 21st century. Whilst getting people to the website is one thing, getting them to buy your service or product is another, demonstrating why a study discovered the average bounce rate is 41 to 55 percent. That’s why one of the most important things your website should do for you is persuade people to leave their details before they go elsewhere.
You know you have to get them to leave their details but how? We have 3 methods of getting people to leave their details and take it from us: they work!
People love a special offer, they’ll practically do anything for a discount. They might not want to purchase anything from your website right now, but they’ve visited for a reason. If all they have to do is sign up to your website for a special offer, the likelihood is that they’ll do it if they’re interested in what your business is offering.
Your special offer doesn’t have to be something major; we’re not suggesting you knock 75% off the price. Even a discount of 5% might incline somebody to sign up and that’s one more person than you had before!
If there’s anything that people pine for more than a special offer, it’s something for nothing; what’s better than something for free? To the person visiting your website, they don’t think they’re giving you anything if all they have to do is enter their email for a free guide.
As an expert in the services and products your business provides, you can easily create a brilliant guide. If somebody is interested in what you offer, chances are they’ll be more than willing to give up their email to have that guide. Whilst they might not buy something this time, their email is more valuable than it first appears. With fantastic tools such as MailChimp, you can email them on a regular basis, gradually persuading them to return to your website.
When you’re shopping online, adding seemingly cheap items to your basket is great fun – until you get to the checkout and realise how much the shipping is going to cost! With the offer of discounted, perhaps free, shipping on the table, many people will give you their contact details on the spot. Not only do you have their contact details, but somebody is also much more likely to buy from you if they have free or discounted shipping for anything that they want to buy!
Obviously, this method isn’t going to work for you if your website doesn’t actually sell anything that you can ship. If you do sell shippable goods, however, this is one of the best ways to get people to leave their details with you. And, even if they don’t redeem their free shipping this time, you’ve got their details to persuade them to come back in the future.
We are a web design agency based in Batley, West Yorkshire and have been developing, designing and delivering great looking websites for over ten years now.
We specialise in e-commerce, content management systems and all in one Business Solutions and our search engine optimisation services have a proven track record in achieving high search engine rankings for our clients.
Suite 8 Admiral House
Batley, West Yorkshire,