5 Excuses Clients Give for Late Content

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If you want to get your impressive new website up and running as soon as possible, it’s important to stick to the schedule agreed at the start of the project. This includes meeting the deadline given for the content. However, when deadline day arrives, we hear all sorts of weird and wonderful excuses from our clients when they fail to deliver the goods. And we know that the dog didn’t’ really eat your homework…

Here are a few of the most common excuses, and how to avoid falling into the same situation.

  1. I’m not sure it’s right yet
    Of course you want your content to be spot on, but it’s easy to over-analyse your work and agonise over the minor details. If you’re not sure that it’s ready to go live, ask someone else to look over the content, for an objective opinion. Friends and family members will be able to tell you if it sums up your brand well. Alternatively, if you want to send over the drafts to us, we’ll let you know if they’re up to scratch.
  1. I’m not sure what to write
    Hopefully, these guides should have given you a good idea of how to write your web content, and what to include on each page. However, if you still have any burning questions that are preventing you from getting started, we’re on hand to help. Don’t be afraid to ask us any questions, even if they seem obvious!
  1. I’ve been far too busy
    Allocating time in your schedule to prioritise your content should prevent time from running away. If you face an uphill battle against time during the week, break down the project into bite-sized chunks such as a page every few days, to make it more manageable. Alternatively, block out a part of the weekend to focus on your content when you know you’ll be free from distractions.
  1. I’m not a confident writer
    If you struggle to find the right words, why not record yourself talking about your business and covering the points needed for each page? Some people find it far easier to pitch in person, and afterwards you can type up the recording. Don’t worry about getting your content right first time – once you have a first draft, it will be much easier to refine the sentence structure, and correct spelling and grammar.
  1. I didn’t know there was a deadline
    When you agreed to embarking on the project with Buffalo, you should have received an outline of your website build, including a timeline of the milestones along the way. The deadline for the content is listed on here – if you’ve lost it, get in touch and we’ll let you know the date.

If you know that your situation has changed and that you’re going to have a manic few weeks, let us know. We can put you in contact with our recommended copywriter, who can take care of the process for you. However if you follow the tips and advice above, there should be no reason to fall behind on the deadline in the first place!