E-mail Marketing

Deliver and track targeted, personalised messages

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Your Most Powerful Digital Advertising Weapon

E-mail marketing is one of the most cost effective advertising tools currently available and it has recently been calculated that on average it can be 20 times cheaper than a direct marketing campaign. Not only that but the response rate of opt in e-mail is 50 times greater than traditional advertising and 5 times greater than direct mail. With statistics like that it’s no wonder that e-mail marketing forms a fundamental part of any digital marketing strategy.

Just like your website, a professional looking e-mail is also very important to the success of your campaign. We can develop a template that coordinates with your existing corporate image and also personalise each e-mail so that it is addressed to each recipient individually. We can also advise you how to compose the content of your newsletter so that it is appealing to your customers and reduces the chance of it being marked as spam.

However, our services don’t stop there. Once your e-mail campaign has been sent we can track every single e-mail so that we can determine delivery and open rates. Our reports can also identify who opened and didn’t open your e-mail and whether they followed a link back to your website. This allows businesses to accurately report on the effectiveness of the campaign and learn vital lessons for future e-mail marketing activity.

Email Marketing
“People who buy products marketed through email spend 137% more than people that do not receive email offers” 

Our Email Marketing Services

Managing Campains
Managing Your Campaigns

As you would expect we can take care of your entire campaign from creating and adding to your marketing lists, designing and delivering your e-mail, based on your supporting marketing activities, right through to analysing its performance, reporting on effectiveness and making recommendations for the next campaign.

Industry Insight
Industry Insight

The system we rely on for our e-mail marketing activities sends over 40 million e-mails every day on behalf of more than 500,000 users. This volume of e-mail provides a valuable insight to the average performance of e-mail campaigns within different industries. We can benchmark the performance of your campaign against similar businesses to see how you compare.

Spam Checker
Spam Checking

E-mail marketing can sometimes be viewed in a dim light as it can often be wrongly marked as spam.  We adhere to industry guidelines on all our e-mail marketing campaigns, such as using opt in lists only and giving subscribers the opportunity to immediately unsubscribe with every e-mail delivered. These measures help raise your reputation as an e-mail marketer, further reducing the risk of being marked as spam.

Would you like to know more

If you would like to share a Jaffa Cake with a company who understands e-mail marketing and how to put it to good use for your business please call 01924 692001, fill out our enquiry form or e-mail us at info@buffaloltd.com.